Genius Sports and Serie A: A partnership that reshapes the future of sports.

Exclusive pact positions Italy as a global wagering epicenterFootball and tech unite in a formidable alliance. Genius Sports, a global leader in sports wagering intelligence and broadcast delivery, has inked a long-term contract with Lega Serie A. This is more than a simple deal: it represents an all-encompassing service for every fixture in Serie A, Coppa Italia, and the Italian Super Cup through the 2028-29 campaign.This ensures every strike, challenge, and play will be streamed and scrutinized live for an international viewership of supporters and gaming enthusiasts. For Italy, it marks a significant stride toward deeper synergy between soccer, broadcasting, and wagering. For betting providers, it unlocks a treasure trove of verified, safeguarded, and official statistics.

Safeguard the sport's integrity for the benefit of its supporters.

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this arrangement guarantees that exclusively authenticated data is distributed, a vital step in protecting the fairness of matches and the security of those who wager. In a market transforming at speed, where misinformation and unverified sources can sway both play and stakes, trusting a collaborator like Genius Sports conveys a powerful statement. It equally serves as an appeal to authorities to intensify efforts in defending football and its followers. Here, technology stands as a shield against interference and a partner for all whose lives are fueled by sporting passion.

Innovation, expansion, and foresight: the winning formula of Genius Sports

Mark Locke, CEO of Genius Sports, emphasizes: This alliance is a strategic achievement, not a coincidence. After securing elite rights like the NFL and Premier League, acquiring Serie A completes their command over the betting industry's most sought-after collection. The firm will introduce BetVision, a live streaming platform that delivers real-time games alongside integrated data overlays, providing bettors with a deeply engaging and dynamic experience. This initiative seeks to transform the fundamental idea of "viewing a match."

Italy serves as a pivotal nexus for European gambling operations.

Genius Sports’ bold wager on Serie A follows closely on the heels of its comprehensive data rights agreement with 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie and the Belgian Pro League to the Danish and Czech top divisions, the Genius framework is meticulously charting a course: positioning Europe as the strategic nucleus of contemporary sports wagering. For the Italian football landscape, this signifies a central role within a dynamic ecosystem that cultivates economic worth, employment opportunities, and, most significantly, global visibility. It sends a powerful message to clubs, supporters, and industry participants alike: Italian football remains a premier, competitive brand, fully poised to embrace and drive forward innovation.